Wednesday, February 1, 2012

Live greens equal lively taste: Eating is believing!

Since we last posted, we've been crazy-busy here at 3 Boys Farm, what with test-plantings, crop harvests (almost a daily event now that production has reached a truly impressive level and continues to grow--so to speak!) and, of course, with taking area chefs on tour.

As people who truly love good food, we always enjoy showing off to the professionals whose life work involves creating delicious dishes. And when chefs visit the farm, we can just sit back and let our lettuces, tomatoes, eggplants, peppers, and herbs sell themselves. (Well, there might be a little olive oil and balsamic vinegar involved.)

Time and again, we've found that the best advertising is "taste of mouth"--in other words, we sit our visitors down, toss a lovely fresh salad, and show them how our product will work for them. Sometimes, chefs will just grab the utensils themselves and play for a while, which we're more than happy to let them do.

Produce and lettuce are harvested and prepared, and everyone enjoys a wonderful al fresco lunch. Visiting chefs, once they taste real, organic produce--and know they will be getting it directly from the farm--tend to say they'll never go back to using traditional distributor-supplied produce, given its inferior taste and nutritive values thanks to the long storage times (sometimes weeks) involved.

Chefs' tours can be arranged by contacting 3 Boys Farm via e-mail or phone (in the sidebar); you'll need to schedule your visit at least 3-4 weeks in advance during Florida's off-season. (During peak season, visits will necessarily be limited as we are a working farm.)